Wednesday, 28 October 2015

#IndustryChats... with Stacey Dent, Account Assistant at Niche Works Marketing & Public Relations

#IndustryChats... with Stacey Dent, Account Assistant at Niche Works Marketing & Public Relations

Hello and welcome to the #IndustryChats edition of #Daneyblogs.

#IndustryChats is an exciting new mini blog series where I'm giving PR/Marketing professionals in employment guest spots on this blog. Their guest spots will focus on offering their expertise and advice to unemployed PR/Marketing graduates at the moment, with the aim of empowering us through tips/lessons they've learned from the industry.

So, as this blog is being led by a guest blogger with so much crucial advice to share, without further delay, I'd like to introduce you to the fabulous Stacey Dent, Account Assistant at Niche Works Marketing & Public Relations.

Stacey Dent

Stacey is a PR and media graduate from Queen Margaret University. During her time as a student she undertook multiple internships which gave her experience in both agency and in-house PR, marketing and event management.

Prior to this, Stacey studied at Cardonald College in Glasgow where she worked in a team of three organising The Write Stuff Awards, the largest student journalism awards in Scotland.

Stacey enjoys implementing Niche Works clients’ social media activity and is always on the lookout for the latest tips on how to maximise the benefits of social media. She also writes much of Niche Works clients’ monthly newsletters, helps the team out with copywriting and research projects, and takes care of monitoring media coverage. Recently Stacey has been involved with press release writing and securing client coverage as well as supporting the events management process for client events. 

Now Stacey let's begin #Industrychats

As you can see from the above, Stacey is a key figure in the PR industry and I'm delighted she has very kindly gave her time out of her busy schedule to answer the following questions which are on every unemployed PR/ Marketing graduates lips...

What's the first thing you do in the morning to set yourself up for a busy day ahead at work?

The first thing I do when I get to work is check through my emails. Then, I catch-up with online news and look through the newspapers for any client coverage or interesting articles.
How long have you worked for your organisation and what do you enjoy most about working there?
I’ve worked at Niche Works since August 2014 and enjoy the variety of the job. We have a wide range of clients, from hotels and restaurants to medical education and psychology, and every day is different. One day I can be writing copy such as press releases and newsletters, and the next day taking pictures and live tweeting at a client fashion show.
How would you say the PR/Marketing industry has changed from the first day you started your job where you are now, up until now?
I think the digital market is constantly growing with social media and blogs playing a big role in the way organisations reach their audiences.
What advice would you give you PR/Marketing graduates out there who are looking to secure a role like yours?
Keep trying and don’t give up! Unpaid internships are a great way to build up experience and make contacts so I’d recommend doing as many as you can. Also, attend networking events as you never know who you might meet and what opportunities there may be.
What recommendations would you make for the Employ Daney Campaign?
Keep putting yourself out there over Twitter and LinkedIn, and try to make sure you’re noticed by the right people.
and that's a wrap......
Thank you Stacey for your excellent responses. For further information on Niche Works Marketing and Public relations:
Check out the website:
Follow on Twitter: @NicheWorksPR
Like on Facebook: Niche Works PR & Marketing
On a closing note....
As a PR/Marketing graduate looking for work reading this, is there any questions you'd have asked alongside these? If so, comment below or email me so that they're incorporated into the next edition of #IndustryChats
As a PR/Marketing professional in employment, are you reading this and would like to get involved and offer your advice and empower unemployed PR/Marketing graduates? Email me I'd love to hear from you.

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