#ComeDaneWithMe…. It happened! All
eyes were on me…
Hello and
welcome to the #ComeDaneWithMe edition in the #Daneyblogs series. I want to
start this blog by firstly saying how
overwhelmed I am by the support and great response I’ve had from my family, my
closest friends, my peers in the PR, Marketing world for #ComeDaneWithMe and of
course, my Employ Daney campaign overall. Thank you.
Secondly, I
would like to give a huge shout out to my fabulous #ComeDaneWithMe guests; Kay,
Rachel and Yvonne, who came with an open mind, a genuine interest in my campaign, the
encouragement and feedback I need to succeed in achieving what I want from the
Employ Daney campaign…. finding a PR/Marketing job.
Now, that my
thank you are done…..let’s talk about how #ComeDaneWithMe went and what the
highlights and key learning points for me were..
I made #ComeDaneWithMe happen…
I’m so proud
of myself for making #ComeDaneWithMe happen and I’m genuinely sad it’s been and
gone now! It was such a rich learning experience and it saw me adopt so many
different roles. From Daney with the idea >> to Daney the PR person
building relationships with the right people to make sure I had the fabulous
guests I did and it could go ahead >> to Daney the marketing person,
coming up with exciting and eye catching ways to keep interest in the event and
using social media to my advantage >> to Daney the event organiser-
sorting out the logistics of the event, how many people, drafting up a budget,
selecting the venue, date and time etc. >> to Daney the chef and baker
which saw me whip up a 3 course menu from scratch! >> And, of course,
Daney the host…PHEW! Yes, I was as busy
as you can imagine! But do you know what? I loved every minute of it!
And #ComeDaneWithMe the ladies did…
The night
started with the arrival of the lovely Kay. She had managed to find my place
with the help of my personalised signage directing the ladies to the flat. On a side note, I think it’s so important to
clearly mark where your event is. Nothing frustrates people more than being
lost!
Anyway, back
to Kay, she came bearing Margarita, which was an ode to how we met. Kay and I
had met a couple weeks previously at the snazzy El Toro Loco launch night where
we chatted for like 3 minutes, blethered about blogging, and how tasty the
burritos were. From there, and as a blogger myself, I knew she’d be ace to have
at #ComeDaneWithMe and she came! Result!
Next up, came
the fabulous Rachel, and Yvonne who came bearing prosecco as a gift to open
when I do finally get a job, which I thought was such a thoughtful, lovely
thing to do. Rachel and I studied at Queen Margaret University together. Having
not had the pleasure of seeing her in ages, and with her digital marketing
background, and general all round awesomeness, I decided she’d be a fantastic guest
for #ComeDaneWithMe.
Yvonne, I’m
very lucky to have known for a couple of years now. We worked together back in
2011 at Next Retail. She’s been a constant shoulder of support for the Employ
Daney campaign, offering me tips, advice and information on sources of support
I can tap into for help on the graduate job hunt. She has a strong digital
marketing background too, she’s an all-round lovely person and I was delighted
to have her as a guest for #ComeDaneWithMe.
So what did I have up my sleeve for
#ComeDaneWithMe?
For
#ComeDaneWithMe I wanted it to be fun, and very different, but engaging. So,
instead of having placements at the table, we designed our own table mascots. I
wanted the ladies to personalise their own space at the dinner table, so they
could feel that the event was there’s too. I also had the #Daneysguestfact
raffle (an ice-breaker), where each guest would pick three pieces of paper and
answer the wide ranging questions which ranged from ‘who’s your favourite viral
star online, to what’s your thoughts on the Facebook Dislike button, to what’s
your least favourite destiny’s child song etc. I also had the golden ‘question
time’ box which covered more questions related to the PR and Marketing
industry. We needed no ice breakers, we chatted away the whole night with ease.
The hot topics for the evening were…..
>Digital marketing:
the importance of being clued up on
google analytics and utilising google ad words effectively. There was just so
much to chat about on this, it blew my mind!
>>Great
networking events worth going to and where to find them
>>>>>
Great places to volunteer which really facilitate finding a job and making best
use of your time you’re giving for free
>>Employ
Daney (of course) and what aspects have worked really well so far, and what I could
do to make it even better. I was asked the golden questions:
‘What have you gained directly from
your Employ Daney campaign?’ and
I answered as following:
·
1
interview with a social enterprise supporting agency – was shortlisted but
narrowly missed out on the job unfortunately
·
2
PR agencies requesting I submit my CV to them
·
Finding
2 networking events (El Toro Loco event & Opportunity Knocks event) to
attend that I’d have not known about had I not did this campaign
·
An
interesting topic to discuss in the other interviews I’ve had. Employers are
always keen to know what I’ve been doing whilst job hunting. Being pro-active
like this gives me the competitive edge
‘How have you been promoting your
Employ Daney Campaign and #ComeDaneWithMe event and what 3 key things have you
learned through doing this?’
I’ve been
promoting both Employ Daney and #ComeDaneWithMe through:
·
Facebook
(Posting regular photos and updates on how the event is shaping up)
·
Twitter
(getting involved in key Twitter initiatives such as #EastLothianHour;
#ScotlandHour)
·
Linkedin
(both as statuses and ‘publish post’)
·
Blogging
(blogging regularly and covering other topics other than #ComeDaneWithMe so my audience
doesn’t tune out)
·
Website
(regularly updating my website to incorporate all the things I’ve been doing in
terms of networking events, initiatives (I turned £4 Iceland gave me as a
gesture for some spoiled chicken into £4 worth of food for the East Lothian
Foodbank last Friday)
·
Attending
Networking Events (working on the elevator pitch to sell myself and my campaign
succinctly in 60 seconds… I’m still working on this!)
What’s worked well promotion wise for
#ComeDaneWithMe?
>Not revealing
my guests until the last minute built up suspense and excitement for my event. I
revealed on Facebook and Twitter the night before.
>>I’ve
found publishing the posts on Linkedin instead of posting as a status has
worked really well as all my connections see it, with statuses, I’m never sure
who’s seeing them and when!
>>>Blogging
regularly and about different topics has worked really well as people seem to
like my blogs
What were my 3 key pieces of advice
from my #ComeDaneWithMe guests?
>Keep
blogging, it’s a fantastic way to keep raising my profile to PR and Marketing
employers
>>Keep
networking and just keep putting myself out there! I never know who I may meet!
>>>
Keep making chocolate brownies, after all, mine are “even better than a
restaurant” J
What’s next for Employ Daney?
Well you’ll
just have to keep your eyes peeled J
Daney over
and out for now!
P.S. How GOOD was the Great British Bake Off last night! So
happy Nadiya won!
Well done! This is an amazing effort Dane, you are an inspiration xx
ReplyDeleteThank you, Sheila! Xxx
ReplyDelete